Trillagy is launching an innovative new product and aims to establish a strong social media presence to enhance brand visibility and engagement. The project involves researching current social media trends, identifying target audiences, and crafting a comprehensive social media strategy tailored to the product's unique features. Learners will analyze competitor strategies, explore various platforms, and develop creative content ideas that resonate with potential customers. The goal is to create a cohesive plan that outlines the best practices for engaging with audiences, increasing followers, and driving product awareness. This project allows learners to apply their knowledge of digital marketing, social media analytics, and content creation in a real-world context, providing valuable insights into the dynamics of online brand building.

The deliverables for this project include a detailed social media strategy document, a content calendar for one month, and a set of sample social media posts. Additionally, learners will provide a presentation summarizing their strategy and recommendations. The strategy document should outline platform-specific tactics, engagement metrics, and growth targets, ensuring a clear roadmap for Trillagy's social media efforts.