Journalistic Video and Collateral for Break Out Company

Closed
Chuck Bean
Founder
(3)
3
Project
Academic experience
50 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Marketing strategy Media Visual arts
Skills
indoor cycling marketing journalism
Details

Authentic Instructor Training Inc. (AIT) is a growth based speciality provider of training for fitness instructors who deliver indoor cycling programs. Although through COVID19 boutique studios have been closed, we are preparing for a re-opening and likely boom in the indoor cycling sector.

During the shutdown, AIT pivoted and took training online, expanding it’s offering and engaging with people throughout North America.

With the anticipated growth we would like to sharpen our story, marketing and commentary through the development of collateral such as short videos, journalistic stories, stronger social media presence, etc.

Probably the best way to explain the AIT training programs is a combination of spin instructor tactical training, professional development and personal development. If you read our google reviews you will see over and over again participants talking about what an enlightening, confidence building and community experience was had.

We think it would be crazy cool to have a short 2 – 3 minute video produced with statements made by the participants talking about their experiences along with some commentary from Tash, AIT’s founder and president. With that it would be great to get additional collateral as noted above.

If this is of interest, please contact me, Chuck Bean here on Riipen to schedule a visit. Thanks!

Deliverables
No deliverables exist for this project.
Mentorship

AIT has video and still images available and will provide a list of people who would be well suited to interview, etc. We will be on call for any questions, or clarifications as required.