University of Florida
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Marketing for Women & Non-binary Social Networking App

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InPower
InPower
Vancouver, British Columbia, Canada
Razan Talebian
Razan Talebian
She / Her
Founder, CEO
(42)
1
Project
Academic experience
120 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Branding & style guides Market research Social media marketing
Skills
target market value propositions communication sales prospecting marketing market segmentation social networks social media search engine optimization auditing
Details

The primary focus for the student will be:

  • Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
  • Recommend changes to advertising and PR materials
  • Investigate our competitive landscape; perform market segmentation to identify the ideal target market.
  • Conduct an audit of our current social media presence and/or other current communication channel(s).
  • Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility.
  • Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content.
Deliverables

Our goal at the end of this experience is:

  • For the student(s) to help us improve our brand's presence and capture greater market share.
  • For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
  • For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
  • For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
  • For the student(s) to help us generate more traffic and revenue through search engines.
Mentorship

Students will work closely with the primary project manager who is supervising and available for questions. Daily check in calls (if wanted) will be provided and weekly targets to be hit.

We also have an extensive PR roadmap which will help the student(s) a lot.

About the company

Company
https://www.weareinpower.com
Vancouver, British Columbia, Canada
2 - 10 employees
Technology, Education, Non-profit, philanthropic & civil society, Marketing & advertising
Representation
Women-Owned Neurodivergent-Owned Community-Focused

What is InPower?
InPower is a safe and inclusive social platform designed for all, no matter where you're from. Unlike traditional social media, InPower focuses on emotional intelligence, personal growth, and meaningful conversations instead of negativity and division.

How InPower Works
🌱 A Positive Social Media Alternative – A space where users connect, support each other, and grow together.

πŸŽ“ Badges & Certifications – Earn verified badges by developing essential social and emotional skills like conflict resolution, leadership, and effective communication.

πŸ€– AI-Powered Support – An emotionally intelligent chatbot provides guidance, resources, and a safe space for users to express themselves.

πŸ’‘ Community-Led Learning – Instead of punishing mistakes, InPower offers educational tools and resources to help users learn and improve.

πŸ‘₯ Expert-Led Groups – Join discussions, workshops, and mentorship programs led by psychologists, coaches, and professionals.

InPower is more than just a social media platformβ€”it’s a movement towards a kinder, more emotionally intelligent online world. πŸš€