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Digital Empowerment for Small and Medium-Sized Businesses: Navigating Market Needs and Service Adaptation

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CLICK Digital Empowerment
CLICK Digital Empowerment
Toronto, Ontario, Canada
Brooke Budisa
Brooke Budisa
Employer
4
Project
Academic experience
40 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Competitive analysis Digital marketing Marketing strategy
Skills
marketing strategies social media content marketing strategic marketing social media optimization data analysis key performance indicators (kpis) audience segmentation social media campaigns leadership
Details

Project Objectives:

  • Identify the most suitable target audience for CLICK’s digital literacy services within the small- to medium-sized business (SMB) sector.
  • Adapt and refine CLICK’s service offerings to align with the digital needs of SMBs.
  • Develop an effective marketing strategy to reach and engage business owners.
  • Enhance CLICK’s online presence, including website redesign and content optimization.
  • Establish a scalable and profitable business model for long-term success.
Deliverables

Project Deliverables:


1) Market Research & Target Audience Analysis

  • Conduct surveys, interviews, and secondary research to identify digital literacy challenges among SMB owners.
  • Develop detailed customer personas for various SMB demographics (e.g., 20s-30s, 30s-40s, 40s-60s).
  • Identify industry-specific digital adoption trends and pain points.

2) Service Adaptation & Development

  • Assess and refine current services to better align with SMB needs.
  • Develop new service offerings, such as AI integration, digital marketing strategy consultations, and automation training.
  • Create tailored service packages based on business size, industry, and digital proficiency.

3) Website and Online Presence Redesign

  • Revamp CLICK’s website to better communicate its value proposition to SMBs.
  • Improve site navigation, content structure, and messaging to reflect the new target audience.
  • Optimize SEO and digital resources to increase visibility and engagement.

4) Marketing Strategy & Branding

  • Develop a targeted digital marketing strategy, including content marketing, social media campaigns, and online advertising.
  • Create compelling messaging and branding to resonate with SMB owners.
  • Establish strategic partnerships with business networks and industry groups.

5) Scalability & Business Model Refinement

  • Design a scalable business model that supports growth while maintaining service quality.
  • Explore pricing strategies, subscription models, and service delivery frameworks.
  • Develop a financial projection plan to ensure long-term profitability.


***Please review the PDF "Design Thinking x CLICK" under the Resources tab to see full project details.***

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Sustainable cities and communities

About the company

Company
https://www.clickempower.ca
Toronto, Ontario, Canada
0 - 1 employees
Education, Business & management, Business services, Technology
Representation
Women-Owned Community-Focused

CLICK Digital Empowerment Inc. was founded in 2024 by Brooke B. with the mission of enhancing digital literacy for underserved communities. Initially focused on supporting seniors, CLICK has since transitioned to providing tailored digital solutions for small-to-medium enterprises (SMEs). Recognizing the increasing need for business owners to navigate digital transformation, CLICK now specializes in helping SMEs leverage online marketing, AI-driven tools, and automation to streamline operations and improve customer engagement. By offering expert guidance and hands-on support, CLICK aims to empower businesses to thrive in the digital era.