This experience empowers learners to apply strategic marketing skills in real-world scenarios, focusing on the practical application of marketing theories and strategies. Participants will analyze market environments and develop comprehensive marketing strategies, utilizing the four Ps of the marketing mix to create value for stakeholders. By engaging with industry projects, learners will apply their understanding of consumer behavior, branding, pricing, distribution, and promotion to deliver marketing solutions that are economically feasible, socially responsible, and environmentally sustainable.

These students come from various countries with several years work experience in different fields. From architecture and engineering to hotel and hospitality management, finance and insurance, international marketing and trade and HR. The projects will be completed mid-July through middle of September, 2025

Students will work with a small business (client) throughout the term (10-week term starting on April 14th) and will do the following: 1. Organizational diagnosis 2. Project proposal 3. Revised proposal 4. Final project report and presentation How companies will benefit: This course (BUSI 660) is a capstone project/exit course for the UCW MBA students - meaning, the small business will get to work with the final term MBA students. Students already had diverse academic and professional experiences before joining the MBA program. Now, they are just one step (term) away from earning an MBA degree. It will be a great opportunity for the small business to work with the MBA students who will actively engage with and contribute to the small business from diagnosis of the problems/challenges to writing a proposal to executing a final project report and presentation. Similarly, students will also get valuable first-hand and real-world experiences by working with the small business.

Students will work with a small business (client) throughout the term and will do the following: 1. Organizational diagnosis 2. Project proposal 3. Revised proposal 4. Final project report and presentation How companies will benefit: This course (BUSI 660) is a capstone project/exit course for the UCW MBA students - meaning, the small business will get to work with the final term MBA students. Students already had diverse academic and professional experiences before joining the MBA program. Now, they are just one step (term) away from earning an MBA degree. It will be a great opportunity for the small business to work with the MBA students who will actively engage with and contribute to the small business from diagnosis of the problems/challenges to writing a proposal to executing a final project report and presentation. Similarly, students will also get valuable first-hand and real-world experiences by working with the small business.