Digital Content Creation for 1000towns.ca

Number of individual students required: 15 students from all Canadian Provinces and Territories 1000towns.ca website was created three years ago. We launched >70 unique pages Top Places to Visit in your Town. We would like students to help us with creating content about towns in all provinces/territories that are aligned with our vision, mission, and sector. You can check existing pages on 1000towns.ca to clarify our formats. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Choose 5-10 towns they are interested Choose the most interesting attractions for each town Write a short description of each attraction 'Communicate with local communities asking for feedback and ideas Assist with social media to promote 1000 Towns Ultimately, you will be working on content creation for our organization. If you like the sound of our culture and enjoyment of travelling off-the-beaten-path and are ready to tackle this challenge with us, then we'd love to hear from you. A student with excellent writing skills and an interest in local travelling would be the ideal candidate for this project.

Scopemedia inc - E-Commerce Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: By joining this Intrapreneurship project, you will have the opportunity to learn e-Commerce platforms (Shopify and WooCommerce). You will receive knowledge, hands-on experience, and support to one day design and run your own e-commerce store. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Assist with development of brand strategy and brand voice to support sales initiatives Drafting a strategy for use of paid media advertising Lead generation Drafting slide desk for pitch presentations Developing visuals for company brand Basic graphic design work for Social media postings Content development, social media posts, blog posts Copywriting Website SEO IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS : Marketing Media / Blogger UX / UI Designer (User interface testing and suggestions for improvement + design) PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Paul Tan (Entrepreneurship) Cindy San (Marketing, UI design)

Decentralized Web Tech - Tik-Tok Social Media Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: The project is visible on - https://decentralized-web.tech , and did release communication programs for Users of the platform. We aim to have a very large number of users, who are located worldwide. With the participation and creativity of a group of students, we like to reach out on Tik-Tok and market our communication program with the goals of creating awareness for our project and gaining users for our platform communication program. Unlike other social media platforms, Tik-Tok is relatively new and not saturated. The platform offers short videos - 5s to 60s, most of which are not related to products or marketing. Finding a way for successful promotion and marketing of our project and user program will be a very significant innovation and achievement by itself. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 3 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Video Creation and Editing TikTok Content Creation Social Media Marketing Release and post at least 1 video per week IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Video Creation Social Media Analyst Content Creator FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: At least 1 video to be posted on Tik-Tok every week throughout the 7-week project. and post every week of the duration of our engagement 1 or more videos on the Tik-Tok channel of the project. The metric of success is popularity - measured in the number of views and people joining our channel. The success of our marketing efforts with the students is expected but not assured. The engagement of students is an exercise in creativity and a good learning experience. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français) English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Paul Arssov

Collis Insurance - Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: We are committed to becoming a market leader in Online Business Insurance, which is in its infancy, in Alberta. To assist with this goal, we will be implementing and customizing automated communications workflows and (Insurance Specific) Marketing Program to keep in contact with our existing clients and new/existing prospects. Our intention is to build brand awareness, inform/educate and cross-sell in a variety of business insurance areas. With assistance from Collis' In-house project lead, marketing assistant, and the Marketing Software implementation lead - the project will entail: Learning about the two software programs Establish/design the project plan Assess and update existing customers' data to integrate with the new Automated Marketing software Back end set up of the Marketing Software and/or minor customization of the CRM software where needed Brainstorm/create/write marketing campaigns utilizing existing created content Identify/write & set up emails contact scripts and test / finesse the final product(s). HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? Three (3) students. TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 50 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Configuring, classifying, and updating existing client records in CRM (eg. identifying client industries, identifying target insurances, etc) to pull into the Automated Marketing software, design / set up 10 automated workflow planned customer communications. Customize Marketing Software program to our needs, including add branding, set up reports for tracking metrics, utilize integration capabilities to identify & set up marketing lists of clients/prospects Design 10 marketing campaigns/workflow plans, review and select pre-written content, design and write introductory client supporting marketing communications for various marketing initiatives (eg. cross-sell specific insurance products like Cyber Liability or Directors & Officers liability, set up campaign asking for referrals or review, monthly newsletter, train / encourage the use of client portal, etc.) IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* The ideal team members are highly technically proficient and enjoy learning/working in new software systems (you will be learning too) Individuals should be detail-oriented, have the technology, communications, and/or marketing interests/skills, as the project will involve all three throughout. The individual should work well independently as well as enjoy collaborating within a team environment. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Integrate/Configure use of the two software programs for marketing purposes and set up a minimum of 10 pre-designed marketing campaigns and Set up / establish 10 automated workflow communications in a variety of topics. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français) English only. PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Andrea Collis

Sonical.ly - Marketing/Growth Team

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Sonical.ly is an early stage gaming and education tech startup whose mandate is to make music creation easily accessible to everyone. The company was founded by Juno Award winning K-pop music producer/product designer/educator Elmo Chong and K-pop songwriter/developer/designer Andrew Choi, who are spearheading an exciting new phase of iterative growth towards product market fit. To elevate successful outcomes, Sonical.ly has enlisted an elite board of advisors that are accomplished experts in AAA gaming and Venture Investing . These advisors include: Charles Huang: Music game legend and founder of the Guitar Hero franchise. Jungwon Hahn: Former Managing Director of Blizzard Entertainment. John Kim: Silicon Valley Venture Capitalist for Amasia . The ideal candidate will have a love for music/games, possess a diverse marketing & growth skillsets and have a natural empathy to help solve real pain points for potential users. This person is patient, has excellent time-management skills, and practices an effective communication style. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Digital Marketing Strategic Growth IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Support the execution of performance marketing campaigns Drive optimization and success of project growth Work with leaders to drive project growth and knowledge sharing Manage the day-to-day aspect of all email marketing initiatives, including but not limited to the creation and monitoring of messages, segments and workflows. SEO/SEM/Social Media Strategy Planning & Implementation Tracking KPIs and producing useful reports for management and clients Talking to Users to gather feedback and discover pain points. Content Marketing FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Sonical.ly Brand Awareness Campaign Social Media & Community Member Growt h

FreshFind - Business Development

Intrapreneurship Project Title: Business Development This project accommodates: 5 students Time commitment per student: 70 hours per student Key Project Activities Vendor Recruitment On-boarding support Generating leads Analyzing and improving business development and recruitment process (ie. social media, website) Analyzing sales and communications strategies and providing recommendations Creating recruitment-oriented multimedia marketing materials (website content, videos, flyers, posters, posts) Ideal Roles Business Development Optimization Strategist Lead Generation Success Specialist Multimedia Designer Final Project Deliverables Lists of leads Recruited and on-boarded vendors Process optimization blueprint Recruitment-oriented multimedia marketing materials Project Mentor Name: Michael Mastrella Additional Information Our e-commerce ecosystem connects consumers with their local producers and suppliers of fresh food and other artisanal products. We work with entrepreneurs and small businesses to help get their unique, high quality products more known by consumers. Our vision is to make fresh, unique and wholesome local products more available and accessible. We are looking to more effectively engage and communicate with new vendors, as well as grow our business and our brand by improving our platform and services to drive high conversion and customer retention. Some questions that could be answered to help us do this include: How do new vendors discover us? What messaging works most effectively when reaching out to new vendors? Does our digital marketing strategy communicate our brand and offering effectively? What can be improved in our outreach and marketing process to attract the types of businesses we’re looking for? What multimedia materials can be created for the website to make it easier to understand the brand and our offering? What can be improved in our on-boarding and support processes to retain businesses and ensure their success? What more should we offer to increase revenue streams for our business and success for our partners? We look forward to working with you and growing together!

Small Towns of Canada | Digital Content for 1000towns.ca

Number of individual students required: 15 students, any Province or Territory, Canada 1000 Towns of Canada 1000towns.ca is a digital platform connecting small town communities and travellers. We launched about 200 unique pages of Top Places to Visit in the Town. We would like students to participate in creating content about small Canadian towns that are aligned with our vision, mission, and sector. You can check existing pages on 1000towns.ca/explorer to clarify the format. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Choose 10 small towns in any province/territory Write a short description of each attraction 'Communicate with local communities for feedback After approval of the 1000 Towns of Canada team, the final content will be published as unique town pages on 1000towns.ca. If you like the enjoyment of travelling off-the-beaten-path, then we'd love to hear from you.