McMaster University Continuing Education

Hamilton, Ontario, Canada

This semester students working in small groups will apply their knowledge in digital marketing strategy to help your organization seize a marketing opportunity, develop a strategic digital marketing plan, or solve a current digital marketing challenge. The students will consider business objectives, market and competitive research, strategy, digital promotional tools and marketing best practices to create a report with a plan and/or recommendation, which the business could use to direct or provide guidance to their employees.

McMaster University Continuing Education

Hamilton, Ontario, Canada

In an increasingly competitive consumer marketplace, decisions around adding new products and services are more important to a company’s success than ever. Students in the Marketing program at McMaster University’s Centre for Continuing Education will research and prepare a report for your company that recommends a new product or service and/or plans its launch.