Enhancing Digital Presence and Client Engagement
CLICK Digital Empowerment Inc. aims to bolster its online presence and streamline operations to foster growth. The project focuses on creating targeted social media content to engage potential clients and enhance brand visibility. Learners will develop strategies to reach small-to-medium enterprises (SMEs) and coordinate podcast guest appearances to broaden the company's network. Additionally, the project includes providing administrative support to improve operational efficiency. By applying digital marketing and sales techniques, learners will help drive the company's growth and expand its client base. The project offers a practical opportunity to apply classroom knowledge in digital marketing and operational management to real-world challenges. - Develop a social media content strategy to increase engagement. - Identify and reach out to potential SME clients. - Coordinate podcast guest appearances to enhance brand visibility. - Provide administrative support to streamline operations.
Digital Strategy Enhancement for SME Empowerment
The main objective of this project is to support the growth and innovation of CLICK Digital Empowerment Inc. by analyzing and enhancing its digital strategy, legal compliance, funding opportunities, and business development efforts for small-to-medium enterprises (SMEs) effectively.
The Brooke Simone Podcast Launch Project
The goal of the internship with CLICK is to successfully launch The Brooke Simone Podcast, a platform dedicated to insightful conversations with authors, entrepreneurs, and professors about self-development, personal branding, and business growth. This podcast aims to expand CLICK's community reach, foster meaningful discussions, and establish a strong digital presence through high-quality production and strategic marketing. Through this internship, four talented students will contribute their skills in video/audio editing, social media content creation, content writing, and visual/UX design to develop, brand, and promote the podcast. The project will result in the completion of four professionally edited podcast episodes, engaging social media content, a branded landing page, and a structured workflow guide for future podcast production.
Driving Growth: Strategic Marketing Insights for CLICK
The goal of this project is to provide actionable marketing insights and strategies that CLICK Digital Empowerment Inc. can implement to boost visibility, attract new customers, and generate revenue. Students will apply their expertise in market research, branding, and digital marketing to deliver targeted solutions within the available timeframe. Students will engage in the following activities: Conduct focused market research to identify key target audiences and analyze competitors. Develop concise branding recommendations to enhance CLICK’s market positioning. Design a mini-marketing campaign with actionable content ideas and a one-month content calendar. Propose basic performance metrics to measure and track marketing success.
Digital Empowerment for Small and Medium-Sized Businesses: Navigating Market Needs and Service Adaptation
Project Objectives: Identify the most suitable target audience for CLICK’s digital literacy services within the small- to medium-sized business (SMB) sector. Adapt and refine CLICK’s service offerings to align with the digital needs of SMBs. Develop an effective marketing strategy to reach and engage business owners. Enhance CLICK’s online presence, including website redesign and content optimization. Establish a scalable and profitable business model for long-term success.
Real-World Impact: Designing Solutions to Bridge the Digital Divide for Seniors
The goal of this project is to provide students with real-world experience in branding, digital marketing, sales outreach, and operational efficiency, while contributing to the empowerment of seniors through digital literacy. By working on key business areas, students will gain hands-on skills and create impactful solutions that directly support the growth and outreach of CLICK Digital Empowerment.